“Bye-bye radioactive jockstrap”

Taylor Orci on the rise and fall of radium:

Numerous are the ads of this time for wares like “radium silk lingerie” and decks of cards with the word “radium” emblazoned on them. In one ad, a pastoral landscape dotted with grazing cows near a pristine stream are bathed in the warm glow of a rising sun. Above the sun are the words, “Radium Brand Creamery Butter.”

More at The Atlantic.