What happened during the search to find 8,000 inspirational individuals to carry the Olympic torch for the 2012 games?
At almost every stage of the allocation process torchbearer places were given to executives at sponsors and their commercial partners, awarded to staff for sales performance, to diplomats, journalists and media bosses.
The full story in “8000 Holes: How the 2012 Olympic Torch Relay Lost its Way”. More here.